Brand Guide

Use Your IBA Recognition with Clarity and Distinction

The IBA Brand Guide helps recognized entries present their distinction accurately across websites, social media, press materials, packaging, professional profiles, retail channels, and official communications.

Official wording. Proper mark use. Accurate recognition references.

IBA award mark IBA nominee mark IBA certificate reference

Official Answer

The International Beauty Awards™ Brand Guide explains how recognized entries may use IBA recognition marks, award wording, certificate references, and registry links. IBA marks must be used only for the entry, recognition field, award level, and award year officially issued by IBA.

IBA recognition is an award-based honor and does not constitute laboratory testing, regulatory approval, clinical validation, medical endorsement, professional licensing, product efficacy certification, or legal compliance certification.

Why This Guide Exists

Recognition Becomes More Valuable When It Is Used Correctly

IBA recognition is designed to be communicated with dignity, accuracy, and international presentation quality. The value of the distinction depends not only on the result itself, but also on how clearly and responsibly it is displayed.

This guide explains how to use IBA marks, certificates, award wording, and registry references in a way that protects the meaning of the distinction and prevents confusion with certification, testing, regulatory approval, or professional licensing.

IBA recognition should be visible, accurate, and properly connected to the entry that received it.

Recognition Marks

Three Distinction Levels. One Controlled Usage System.

IBA marks correspond to the result officially issued after review. Applicants do not select these levels. IBA determines the final distinction.

IBA Nominee mark
IBA Nominee

Nominee

For entries formally recognized within the IBA framework and accepted into the IBA recognition record after review.

View Nominee Rules
IBA Gold Award mark
IBA Gold Award

Gold Award

For entries demonstrating strong merit, presentation, relevance, and contribution within the selected recognition field.

View Gold Rules
IBA Grand Gold Award mark
IBA Grand Gold Award

Grand Gold Award

The highest distinction within the IBA framework, reserved for entries with exceptional strength across the review dimensions.

View Grand Gold Rules

Recognition marks may only be used for the specific entry, recognition field, distinction level, and award year issued by IBA.

Scope of Use

The Mark Belongs to the Recognized Entry

IBA recognition is entry-specific. The mark must remain connected to the exact subject recognized by IBA. It must not be transferred to unrelated products, services, people, brands, branches, subsidiaries, campaigns, or companies that were not included in the issued recognition record.

01

Beauty Professionals

Use may refer to the recognized individual's professional profile, biography, portfolio, website, social media, speaker profile, press kit, or professional presentation.

02

Beauty Brands

Use may refer to the recognized brand. It must not imply that every product under the brand has been separately recognized unless those products have their own IBA records.

03

Beauty Products

Use may refer to the specific product recognized by IBA. It must not be applied to different products, formulas, variants, sets, or future launches unless separately recognized.

04

Beauty Salons & Centers

Use may refer to the recognized salon, center, spa, clinic, studio, or institution. If recognition is location-specific, it must not be transferred to other locations unless included in the official record.

05

Beauty Supply Chain & Manufacturing

Use may refer to the recognized company, facility, capability, or service scope as stated in the IBA record. It must not imply regulatory, laboratory, or compliance status.

06

Beauty Industry Services & Enablement

Use may refer to the recognized service organization, platform, academy, media, event, consultancy, or enablement provider. It must not imply assured client results or professional licensing.

Approved Wording

Build the Right Recognition Statement

Final wording should match the official result notice, certificate reference, and registry record issued by IBA.

Correct Use

How to Present IBA Recognition Properly

Correct usage protects the value of the distinction and keeps the mark connected to the exact achievement that received recognition.

Recognition level visual
Correct Use 01

Use the exact issued level

Always display Nominee, Gold Award, or Grand Gold Award according to the official IBA result.

Award year visual
Correct Use 02

Include the award year

Add the award year when referencing the distinction in websites, social media, press materials, packaging, presentations, or professional profiles.

Entry connection visual
Correct Use 03

Connect the mark to the entry

The mark should appear near the entry name, product name, brand name, professional name, salon name, or company name that received recognition.

Registry link visual
Correct Use 04

Link to the registry where possible

When used online, link the mark or recognition statement to the IBA Registry record or certificate verification page where available.

Official artwork visual
Correct Use 05

Use official artwork only

Do not redraw, recolor, distort, crop, rotate, recreate, or manually rebuild the IBA mark.

Clear space visual
Correct Use 06

Maintain clear space

Leave enough space around the mark so that it remains readable and visually distinct.

Incorrect Use

Do Not Overstate or Misrepresent IBA Recognition

Use elegant restraint. Avoid language or visuals that turn an honor-based recognition into a claim of approval, proof, licensing, or compliance.

Incorrect

Presenting the mark as a certificate of general approval.

Correct

Gold Award recipient, International Beauty Awards™.

Incorrect

Using IBA recognition as product efficacy proof.

Correct

Recognized by International Beauty Awards™ in the Beauty Products field.

Incorrect

Extending one product's recognition to an entire product line.

Correct

Use only for the specific product or entry that received recognition.

Incorrect

Suggesting that IBA recognition is regulatory clearance.

Correct

IBA recognition is an award-based honor, not regulatory approval.

Incorrect

Using the Grand Gold mark for a Gold Award result.

Correct

Use only the official mark matching the issued distinction level.

Incorrect

Changing colors, adding effects, stretching, rotating, or placing the mark on unreadable backgrounds.

Correct

Use official artwork with proper contrast and clear space.

Visual Guidelines

Protect the Integrity of the IBA Mark

Official versions, clear space, minimum size, color control, and placement discipline keep the mark legible and authoritative.

Official Versions

Use only the official IBA mark file issued for the recognition level. Recommended display versions include full-color, light-background, dark-background, and monochrome versions where issued.

IBA mark preview

Recognition Placement

Light background version with calm contrast and clear space.

2026 Gold Award - Beauty Brands

Certificate & Registry

Every Public Claim Should Be Easy to Reference

IBA certificates and registry records help audiences confirm recognition information where public verification is available. When displaying IBA recognition online, use the official entry name, year, recognition field, distinction level, and certificate reference exactly as issued.

A registry record confirms an IBA recognition record. It does not function as certification, laboratory testing, regulatory approval, clinical validation, medical endorsement, professional licensing, or legal compliance certification.

IBA certificate display
Certificate Reference: IBA-2026-XXXX

Where to Use It

Turn Recognition into a Refined Communication Asset

Use IBA recognition where it strengthens the recognized entry's story, while keeping the field, year, level, and registry reference accurate.

Website use

Website

Use the recognition mark on the recognized entry's page, about page, press page, product page, professional profile, or awards section.

Social media and press use

Social Media

Announce the result with accurate wording, official mark, recognition field, and award year. Avoid claims that imply approval or assured results.

Press release use

Press Release

Use the recognition statement in media announcements, launch stories, founder announcements, product news, salon milestones, or company updates.

Packaging and retail use

Packaging and Retail

For product entries only, the mark may be displayed in direct connection with the recognized product, subject to official wording and local commercial regulations.

Sales and presentations use

Sales and Presentations

Use the mark in trade show materials, brand decks, investor decks, salon presentations, B2B proposals, and distributor materials when tied to the recognized entry.

Professional profile use

Professional Profiles

For individual recipients, use the distinction in biographies, speaker profiles, portfolio pages, LinkedIn-style profiles, and personal media kits.

Translation

Use Official Recognition Names Consistently

IBA recognition wording should remain consistent across markets. Do not create unofficial translations that change the meaning of the award level, recognition field, or organization name.

Do not translate IBA recognition into wording that implies certification, approval, testing, licensing, or regulatory validation.

Recommended Bilingual Format
  • International Beauty Awards™ Nominee / 国际美业大奖提名
  • International Beauty Awards™ Gold Award / 国际美业大奖金奖
  • International Beauty Awards™ Grand Gold Award / 国际美业大奖特级金奖

Official Toolkit

Request the Correct Assets for Your Recognition Level

Official IBA assets should match the exact recognition result, field, year, and entry name. This prevents confusion and protects the value of the recognition.

Responsible Recognition

A Formal Honor with Clear Boundaries

IBA recognition is an award-based honor within the International Beauty Awards™ framework. It is designed to recognize and record beauty achievement through submitted materials, category relevance, public references where available, and professional context.

IBA recognition does not constitute laboratory testing, regulatory approval, clinical validation, medical endorsement, product efficacy certification, professional licensing, or legal compliance certification.

Brand Guide FAQ

Questions About Using IBA Recognition

These answers help recipients keep recognition statements accurate across digital, print, retail, and professional communication.

IBA recognition marks may be used by entries that have received an official IBA result and must be used according to the issued level, recognition field, award year, and official record.
No. Product recognition must remain connected to the specific recognized product unless the brand itself has received a separate IBA recognition record.
No. IBA recognition is an award-based honor. It is not certification, laboratory testing, regulatory approval, clinical validation, medical endorsement, professional licensing, or legal compliance certification.
No. Use only official artwork and approved versions. Do not recolor, distort, redraw, crop, rotate, or modify the mark.
Yes. IBA recognition should be referenced with the correct award year wherever practical, especially on websites, press releases, packaging, presentations, and public profiles.
Use official or recommended translations only. Do not create translations that imply certification, approval, testing, licensing, or regulatory validation.
Where available, online use should link to the official registry record or certificate verification page so audiences can reference the recognition accurately.

Use It Well

Let the Recognition Strengthen the Right Story

IBA recognition is most valuable when it is presented clearly, accurately, and in direct connection with the achievement that received it.